food & drink
I design menus, packaging, and merch that help food and drink brands stand out. My illustrations add personality and clarity, giving breweries and restaurants designs that connects with their audience. Explore some of my favorite Food & Drink projects below.
518 Smokehouse
Barbeque restaurant branding
This brand first started with the sketches I drew over a year prior to the restaurant opening. Later on when the restaurant was starting to open, I created the original menu for 518 Smokehouse, filling it with custom illustrations that gave the restaurant a handcrafted personality and combined the owner’s design preferences. This brand naturally grew to include animated social posts — my first dive into motion design, which sparked a love for animation.
I also developed a hand-drawn logo/mascot that went through different iterations before landing on a characterized pig the owner loved, later refined with color and an updated frame by the senior designer.
In addition to the menu and logo, I mocked up shirt and apron designs for staff. While not every mockup made it to production, the process gave me valuable experience in applying illustration across menus, merch, and branding systems. I learned how to translate my illustration into consistent visuals across multiple formats.
Some of the Initial Sketches of the 518 Mascot
Design of Custom Borders, Typography, and Illustrations
Front of Pit Crew Shirt. The initial stains would be printed to blend in with the natural stains of the Pit Cooks.
Back of Pit Crew Shirt.
Front of Shirt and Apron Design for Front of House Staff
Back of Shirt and Apron Design for Front of House Staff
Apron Design for the Pitmasters
Another Design for the Pitmaster's Apron
Front of T-Shirt Design for the winners of naming the 518 Mascot
Back of T-Shirt Design.
Baseball Cap Mockup with 518 Mascot Logo
Animated graphic for Email revealing the new menu with my animated paper pig
An animated reel I created with my animated reading pig
An animated graphic for Instagram and Email to name the 518 Mascot in the Logo
Let’s make your brand come to life
Whether it’s a menu that sets the tone, a label that catches eyes on the shelf, or merch that staff and customers want to wear, I’d love to help. Contact me today to talk about your project.