food & drink
I design menus, packaging, and merch that help food and drink brands stand out and connect with their audience. My work blends bold illustration with intentional design to create visuals that are distinctive, memorable, and built for real-world impact.
Explore my selected projects below to see how I bring brand ideas to life across multiple formats.
bloodroot saison can
Design for Blackthorn Hollow
Early in this project, I realized I was focusing too much on the presentation rather than the idea itself. I paused, restarted with clarity and intention, and let the design evolve more naturally.
That shift gave the work room to breathe and led to a stronger, more cohesive final result. It also reinforced my approach to balancing exploration with refinement, enabling me to deliver visuals that feel both thoughtful and purposeful.
This process reflects how I approach every project: testing ideas, refining with intention, and trusting creative instincts to guide the work toward something impactful.
First time with design criteria.
First Thumbnails.
Layout in Procreate.
Thumbnail in Illustrator to figure out layout.
Initial design.
Design criteria and initial sketches the second time.
Thumbnails of Bloodroot Saison at the end of the year and into the new year.
New sketches the second time around.
Color Palette
Timelapse of the only thing I kept from the first design, the logo.
518 Smokehouse
Barbeque restaurant branding
This project began with the owner’s vision for a pig-based identity, which I developed into a cohesive visual direction through illustration-driven branding. I created a custom menu with hand-drawn illustrations that gave the restaurant a distinct, memorable personality while aligning with the owner’s vision.
The work expanded into animated social content, a refined logo and mascot, and apparel concepts, allowing me to apply illustration across multiple brand touchpoints.
Through this project, I strengthened my ability to create cohesive, story-driven visuals that bring personality to a brand and carry consistently across many formats.
Some of the Initial Sketches of the 518 Mascot
Design of Custom Borders, Typography, and Illustrations
Front of Pit Crew Shirt. The initial stains would be printed to blend in with the natural stains of the Pit Cooks.
Back of Pit Crew Shirt.
Front of Shirt and Apron Design for Front of House Staff
Back of Shirt and Apron Design for Front of House Staff
Apron Design for the Pitmasters
Another Design for the Pitmaster's Apron
Front of T-Shirt Design for the winners of naming the 518 Mascot
Back of T-Shirt Design.
Baseball Cap Mockup with 518 Mascot Logo
Animated graphic for Email revealing the new menu with my animated paper pig
An animated reel I created with my animated reading pig
An animated graphic for Instagram and Email to name the 518 Mascot in the Logo
Let’s make your brand stand out
Whether it’s a label that catches attention on the shelf, a menu that sets the tone, or merch people want to wear, I create visuals that help your brand connect with your audience. Tell me about your project, and let’s build something impactful together.